The Hypercolour imprint had a superb start to 2011. With the successes of Maya-Jane Coles, Axel Boman and its Glass Table/Losing Suki offshoots, the London-based label has become the focus of well-deserved hype from punters, DJs, dance mags and the ‘blogosphere’.
Alongside Cedric Maison (and more recently, Ste Roberts), Alex Jones has pushed Hypercolour to become a truly noteworthy and essential label that doesn’t rely on clichés or trends. His A&R, design work for the label, DJing, residency at London’s superb HybridLife parties and releases for Playhouse/Tsuba/Kindisch all add up to an enviable CV.
Alex's recent ‘Disappointing Dancefloors’ ep – a hefty nod to Jones’ self-deprecating humour and frustration at formulaic music – is a release that represents Jones and the Hypercolour ethic perfectly.
Whether it’s the oddball treatment of vocals and synths, over-loud snares or brutal use of EQ, ‘Disappointing Dancefloors’ rides roughshod over tried and tested formulas without ever losing sight of, ironically, the dancefloor, in true Hypercolor fashion.
Alex's forward-thinking mix for Deep Inside is comprised of a number of recent collaborations with a well known partner in crime and other unreleased material and is simply un-missable as one of the top dj mixes of 2011 so far.
Alex G: Full 2 hour showi is here: http://soundcloud.com/djalexg/alex-g-deep-inside-august-2011
Beryl: yes!! blue pearl :)